Success begins with Coveting – guest post by Tony Kohler

Chapter 2
Success begins with Coveting.
(You read that correct)
Success begins with Coveting. I will cover some historical references to illustrate that the reason the world is round is so that it is easier for history and life to come to full circle. For this chapter, however, in this topic of coveting, I am going to shift gears on you. As you may have deduced I plan to illustrate that anatomically modern humans (AMH) are in trouble and may even be on the downslide.
Scratch that, In Christian belief systems, during ancient history era, for the estimated date is unknown, Moses walked down from Mount Sinai with fifteen…Ten Commandments.  And number ten is…
To covet means to yearn, to possess (something, especially something that belongs to another). This is even visited within the Muslim belief systems. “And do not covet what Allah has favored some of you over others.”
With that being said, if humanity is not to covet then why do they advertise? They promote excess and the need that the public has for their product, “You’ve got to have this, but wait, there’s more!”  We see celebrity endorsements, making AMH’s wish they were them and that if they were to purchase the product they too can look like them, move like them and even jump like them. During the 80’s there was Robin Leech with Lifestyles of the Rich and Famous on the television every week. In the 90’s MTV had the show Cribs, basically the same thing, flaunting excess.
In truth, humanity needs promote excess in order to get people to covet, that way companies and ultimately nations can prosper. However, it is success that can lead to a backlash. The Roaring Twenties is a perfect example. The world was at peace and the citizens of the United States charlestoned their way on the grand stages and the underworld of the speakeasies of the world, flexing and frolicking over their victory over the Kaiser in Germany and drinking to excess (during the prohibition of course) without a care in the world. But raising yourself for the world to covet can have a price.
On October 29, 1929, forever known as Black Tuesday, the Stock Market crashed, making currency virtually worthless. What is not well-known, known as Black Thursday, is that investors and banks saw trouble and began to buy up stock in an attempt to stabilize the market. On Monday, the dust settled and everything crashed.  Riots developed across the nation for high demand items like food. I guess priorities were different then, a mindset I will talk bring back up in a later chapter.
A bad day on the Market happened again on October 19, 1987, known as Black Monday. The DOW dropped 22.6 percent of its value, a dollar figure close to 500 billion dollars; however, it recovered the following day. So, we have a Black Monday, a Black Tuesday and a Black Thursday, all we needed was a Black Friday. Wait, we created one of those and AMH’s proceed with annual riots in honor of it. A day where humanity sacrifices their life savings for items that will eventually end up in an attic somewhere.
I am talking about lines of anatomically modern humans (AMH) that will stand outside of stores for a product on its release date. They have to get that Cabbage Patch kid or Tickle me Elmo or they’ve got to have the latest Michael Jordan shoes. Humans have come to knock down drag out riots over these products. Black Friday 2016, in Tulalip, Washington, (population of a mere 10k people) experienced this phenomenon in all its glory as a Nike store fell victim to a two-hour mob. Once the mob settled down and thinned out, it left piles of empty boxes, some knee high, for last minute customers to trudge through.
How to market the product that people will lose their minds for, creating covetousness to the levels of envy throughout the public? Creating supply and demand is the first thing taught in advertisement and logistics. National consumption of oil is a great example. When J.D. Rockefeller started Standard oil in 1870, he knew the concept of supply and demand all too well. He began to immediately monopolize the oil industry. Andrew Carnegie did the same with the steel industry. It wasn’t until President Taft put a stop to the monopolies, enabling the citizens of the US to move out from under the shadows and pursue their own American dream. The dream to win big or strike it rich. The Gold Rush of 1849, striking it rich at all costs. The dream, to be a rock star and drive fifteen cars. The dream is, for the most part, determined by the ability to live extremely comfortable. Rags to riches.
I can recall a classroom exercise one of my teachers had us do one day. We were to create a brand-new society. For example, the classroom lands on an alien planet and we were to create a society. I am not going to go all Lord of the Flies on you, but, what was funny about the results was that nearly all of us kids’ primary priority was to develop and sense of currency.
Was it understood that to have money means that you have succeeded? “Greed, for lack of a better word, is good.”
Is it Greed, one of the deadly sins, that is embedded within the AMH’s genome? Or is it the need for these advertised products so great that children will feel the need to make developing a currency their first priority within their new civilizations. This drive for money, to get rich quick, even has led law-abiding citizens to take short cuts and skirt the law.  Resulting in they end up going straight to jail and not collecting $200. It is undeniable that humans have the inalienable need to covet. And, what they cannot earn or acquire honestly, some will seek more extreme measures to obtain it. It’s human nature.
Another part of coveting that I mentioned earlier is the desire to be someone else. To be Babe Ruth and hit the game saving Home Run. Or, to be the one to make an improbable promise to win the Super Bowl and then actually do it. Think about that, when a sports team or a champion of an individual sport become the champion the first thing he or she or they do is raise the final trophy. After all, is it not natural to show your excitement? You’ve earned it, right? Blood, sweat and tears and all that, the public should accept it and give you the honor that you have deserved.
That’s not what happens, is it?
This day and age in the cycle of humanity, nobody likes a winner. Take a moment and think about it, no purple brain dust yet, I hope. If this statement surprises you, by all means, let the purple brain dust fly. Now, allow me to explain.
No sooner is someone crowned the champion, there are people that seek out flaws, errors, mistakes…I can go on here. A couple of years back Peyton Manning won his second Super Bowl. All fans of the sport heard was what an incredible job the defense did, which was true; however, Peyton Manning’s efforts did get them on the scoreboard. You can’t win if you don’t score. The media continuously rambled how un-manning-like he was that season and that it was the defense that did the trick. Ladies and Gentlemen, there is never a need to put down someone efforts, just because they won. There were even accusations of him using performance enhancing drugs (PED).
Why does humanity have the need to tear down success? Is it covet that has built up to the levels of envy? Even from AMH’s that are physically or mentally unable to rise to the level of the athlete, will step up and try to tear off a piece. Enter the armchair quarterbacks. And once one person chimes in, a bandwagon is formed. And AMH’s will come charging in to say their two cents. Somebody close the flood-gates, please!
I remember after that Super Bowl a young lady was interviewing a player and she made a statement that whatever it was, was as bad as Nickelback. The player responded, “Well, I like Nickelback.” I nearly jumped up and pointed at the interviewer “HAH!” I don’t even believe she knew what Nickelback sung. The hate was strong with that one.
Getting off track here, I will come back to the bandwagoners in a later chapter. Right now we are talking about coveting thy neighbor. Trends are developed in fashion through coveting. Everybody wants to compete with the Jones. I have lived in the inner city of Milwaukee. I have seen people live in rundown houses and yet drive Cadillac Escalades and wear 150$ shoes. I didn’t understand it then, and I sure as hell don’t understand it now. So…
Set America aside for a moment, do not think that the Muslim countries are free from this. I have spent some time there and I have seen Hijabs with the fanciest intrigue designs that are only to appeal the eye. They were stunning. I have seen men with expensive watches. So even commercials work in these nations. If you dress beautiful, then you feel beautiful. Same goes for driving rich cars or wearing rich wrist watches. Say that three times fast.
Humanity covets success. They need it and will seek it out by any means possible. If they cannot get it, they will seek out ways to belittle and tear down those who have obtained it. Humans will seek out others that have what they have and can do the things they can do. It is comforting, to remove this covet. It is like lifting a weight off of ones’ shoulders. However, as soon as one person in the group obtains something that will give them an added capability like buying a boat, for example, thus allowing that person to do things and to see things in a new perspective. The others in the group will outcast them or turn their new-found joy into a fear. Bringing that person back into the fold so that way everything remains the same and on an equal playing field.
Another example is opportunistic coveters, during a riot, AMH’s will destroy and loot the very city they call their home. What they cannot take with them they will destroy. Businesses that had zero to do with the initial cause of the riot will be broken into and looted. You may remember in the previous chapter when I talked about the rioting in the Akkadian Empire that weakened the empire from within, a concept I will bring up again in a later chapter.
In a nutshell, anatomically modern humans or should I say advanced modern humans have grown and developed sense that they have earned whatever it is and deserve to have more. That way they can feel better about themselves, right? It’s not their fault; that is the general mindset, correct me if I am wrong. I know there are some of you out there that will puff out your chest and say, “Not me! I have worked hard for all I have.” And “What nerve do I have to say such things!” The answer is simple, look around, listen to humanity, then get back to me.
There was a small riot in Milwaukee on August 13, 2016, where a young man, dressed well, was pulled out of the crowd to be interviewed in front of the camera. The young man stated, “It’s sad, I mean these rich people are not trying to pump up the black community. They have all this money and they are not trying to give us none.” Clearly, this man has serious coveting issues. There are going to be many people that will disagree with what this man said and will be adamant that they do not covet thy neighbor. But it is okay to covet in moderation.
I have talked about some negatives of coveting, and some glimmers of the positives. It is, as strange as it may sound, critical to have it.
After all, without covetousness businesses will fail, economies will crumble, and nations will fall. With it, societies will thrive and nations will prosper. An aspect or by-product of coveting is advancement. I will go more in-depth on this in a later chapter.
I am here to tell you, whether you are white, black, yellow, grey or reptilian, that it’s not one in particular’s fault. Humanity needs to recognize this about coveting, so they can support each other and not let it build to the point of envying those around them.
Success, after all, begins with coveting.  


Stay tuned for the next topic on humanity, it will be a riot.



After an unknown number of years of traveling around the world, Tony has finally found a place to call home. He is sitting on a secluded beach on the tropical island of Guam with his wife and one of his sons and two dogs. They are currently enjoying one of the many endless sunsets. Serving in the United States military service proved to be a gateway to the world for Tony. He says, “I have worked, shared knowledge and played games with humans from Afghanistan to Thailand, Australia to the United States, and it has been an eye opener. Because I have seen more than I should have; but, less than I want to. I have taken up writing as a means to share.”

After all, sharing is caring.

Tony’s first book The Quixotic Faction was released in January 2016. Since then he has been working on sharing his insights through Anthropology. He considers it the best way to share what he has seen. Tony considers himself a simple man who enjoys time out on his small boat doing what should be the only form of trolling.


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